I sat in your seat. Now I sit in your corner.

Financial planning for college and pro athletes, from a former defensive end who has lived the short earning window firsthand.

MY Route

Kansas State

Defensive End

Pitt

Defensive End

Kansas City Chiefs

Defensive End

Keating

Financial Advisor

About

Nobody prepared me for it either.

Nobody taught me about money when I was playing, so I became the person I needed then. Read more about my story.

The window is shorter than you think. The plan has to be longer.

How I Help

The Game Plan

Built for college and pro athletes. Three jobs, done together.

01

Asset Management

A career compresses a lifetime of earning into a short window. We manage your investments around that reality: liquidity for the life you’re living now, and a disciplined long-term strategy for the decades after the game.

02

Tax Planning

Athlete income can create complex tax considerations—from NIL deals and endorsements to contracts and income earned across multiple states. We incorporate tax considerations into your financial plan and coordinate with your CPA to help you plan ahead for estimated payments, potential deductions, and entity decisions.

03

Coordination

Athletes end up with a huddle of professionals and no one running the play. That’s my job: one point of contact coordinating all of it toward one plan.

Who You Work With

The Team

One advisor. An entire firm behind him.

Nate Matlack

Financial Advisor · Head of Athletes

Financial advisor serving college and professional athletes. Former defensive end at Kansas State, Pitt, and with the Kansas City Chiefs.

Ben Johnson, JD, AIF®

Wealth Manager

Wealth manager with a law degree focused on estate planning and business matters. Advises on entity structure, wealth transfer, and long-term planning.

Sophia Healton

Account & Office Administrator

Manages account paperwork, scheduling, and day-to-day client service.

The Backbone

Backed by Keating.

An established firm

Advisory services offered through Keating Financial Advisory Services, Inc., an SEC-registered investment adviser.

A fiduciary, on your side

As a fiduciary, KFAS is required to act in your best interest. Not the school’s. Not a brand’s. Yours.

Athletes aren't new here

Keating has worked with athletes before, going back to the firm’s founder. The specialization is new energy on old ground.

Straight Answers

Questions athletes actually ask.

The questions I get asked most often.

Do I have enough money for this to be worth it?

If you have NIL income, a signing bonus, or a first contract, the decisions you make in the next twelve months matter more than the balance you have today. Start the conversation and I’ll tell you honestly whether it’s time.

Can I still work with my agent and my CPA?

Yes. Keep them. My job is to coordinate the people already around you so everyone is working from the same plan instead of three different ones.

How does NIL income change my taxes?

NIL income can create self-employment and other tax considerations, including estimated tax payments, potential deductible expenses, and filing obligations in multiple states. We incorporate these considerations into your financial planning and coordinate with your CPA to help you plan ahead.

What does a first meeting look like?

Thirty minutes, no paperwork. Where you are, what’s coming, and what’s keeping you up. If we’re not the right fit, I’ll let you know and help you identify appropriate next steps.

Media & Blog

In the film room.

Short lessons on money for athletes, in whatever format you’ll actually use.

Resources

Written guides you can send to a teammate, a parent, or the person who keeps asking what a Roth IRA is.

Read Our Articles for Athletes

Video

Two-minute breakdowns of the decisions that come up most: first contract, first tax bill, first person asking you for money.

Explore Content

Featured Articles & Resources

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